Negotiation Guide
Opening Offer
$56,143
Fair Price
$57,643
Walk Away Above
$59,791
- • Recent buyers paid ~$3,884 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,746
Est. Invoice$57,604
Holdback (est.)$1,858
MSRP (Sticker)$61,940
Asking Price$57,940
Markup-$4,000
Est. Dealer Margin on This Car$2,194
Percentile15% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,994
Avg Markup (Explorer)-$3,862
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,511
Price History
Jul 4, 2026$59,940 → $58,940(-$1,000)
Jul 9, 2026$58,940 → $57,440(-$1,500)
Aug 6, 2026$57,440 → $58,440(+$1,000)
Aug 20, 2026$58,440 → $57,940(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d