Deal Sheet: 2026 Explorer ST

Gerald Jones Ford · Augusta, GA · VIN: 1FMWK8GC9TGC15080

Negotiation Guide

Opening Offer

$58,306

Fair Price

$59,806

Walk Away Above

$61,748

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,321

Est. Invoice$59,232

Holdback (est.)$1,911

MSRP (Sticker)$63,690

Asking Price$60,190

Markup-$3,500

Est. Dealer Margin on This Car$2,869

Percentile93% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$2,006

Avg Markup (Explorer)-$3,362

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,809

Price History

Aug 6, 2026$59,690 → $60,690(+$1,000)

Aug 20, 2026$60,690 → $60,190(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,68010d

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-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d