Negotiation Guide
Opening Offer
$53,222
Fair Price
$54,722
Walk Away Above
$56,861
- • Recent buyers paid ~$3,884 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,100
Est. Invoice$54,870
Holdback (est.)$1,770
MSRP (Sticker)$59,000
Asking Price$55,500
Markup-$3,500
Est. Dealer Margin on This Car$2,400
Percentile93% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,347
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,064
Price History
Jul 9, 2026$58,000 → $55,000(-$3,000)
Aug 6, 2026$55,000 → $56,000(+$1,000)
Aug 20, 2026$56,000 → $55,500(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d