Negotiation Guide
Opening Offer
$55,411
Fair Price
$56,911
Walk Away Above
$58,853
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,716
Est. Invoice$56,539
Holdback (est.)$1,824
MSRP (Sticker)$60,795
Asking Price$57,295
Markup-$3,500
Est. Dealer Margin on This Car$2,580
Percentile93% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory416 vehicles
Avg Markup (All Models)-$935
Avg Markup (Explorer)-$3,287
% Below MSRP84%
Avg Days to Sell36 days
Avg Sold Markup-$874
Price History
Aug 6, 2026$56,795 → $57,795(+$1,000)
Aug 20, 2026$57,795 → $57,295(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d