Negotiation Guide
Opening Offer
$54,171
Fair Price
$55,671
Walk Away Above
$57,613
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,600
Est. Invoice$55,386
Holdback (est.)$1,787
MSRP (Sticker)$59,555
Asking Price$56,055
Markup-$3,500
Est. Dealer Margin on This Car$2,456
Percentile93% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (Explorer)-$3,304
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Price History
Jun 13, 2026$58,555 → $58,055(-$500)
Jul 9, 2026$58,055 → $55,555(-$2,500)
Aug 6, 2026$55,555 → $56,555(+$1,000)
Aug 20, 2026$56,555 → $56,055(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d