Deal Sheet: 2026 Explorer ST

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMWK8GC3TGC15799

Negotiation Guide

Opening Offer

$57,751

Fair Price

$59,251

Walk Away Above

$61,193

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,822

Est. Invoice$58,716

Holdback (est.)$1,894

MSRP (Sticker)$63,135

Asking Price$59,635

Markup-$3,500

Est. Dealer Margin on This Car$2,814

Percentile93% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 9, 2026$61,385 → $59,135(-$2,250)

Aug 6, 2026$59,135 → $60,135(+$1,000)

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