Deal Sheet: 2026 Explorer ST

C. A. Russell Ford · Anniston, AL · VIN: 1FMWK8GC2TGC39303

Negotiation Guide

Opening Offer

$53,516

Fair Price

$55,016

Walk Away Above

$56,958

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,010

Est. Invoice$54,777

Holdback (est.)$1,767

MSRP (Sticker)$58,900

Asking Price$55,400

Markup-$3,500

Est. Dealer Margin on This Car$2,390

Percentile93% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,201

Price History

Aug 6, 2026$54,900 → $55,900(+$1,000)

Aug 20, 2026$55,900 → $55,400(-$500)

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