Negotiation Guide
Opening Offer
$56,206
Fair Price
$57,706
Walk Away Above
$59,648
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,431
Est. Invoice$57,279
Holdback (est.)$1,848
MSRP (Sticker)$61,590
Asking Price$58,090
Markup-$3,500
Est. Dealer Margin on This Car$2,659
Percentile93% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory416 vehicles
Avg Markup (All Models)-$935
Avg Markup (Explorer)-$3,287
% Below MSRP84%
Avg Days to Sell36 days
Avg Sold Markup-$874
Price History
Jul 9, 2026$60,590 → $57,590(-$3,000)
Aug 6, 2026$57,590 → $58,590(+$1,000)
Aug 20, 2026$58,590 → $58,090(-$500)
Cheaper Explorer ST Inventory
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-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d