Deal Sheet: 2026 Explorer ST

Krause Family Ford of Woodstock · Woodstock, GA · VIN: 1FMWK8GC2TGC15051

Negotiation Guide

Opening Offer

$57,901

Fair Price

$59,401

Walk Away Above

$61,343

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,957

Est. Invoice$58,855

Holdback (est.)$1,899

MSRP (Sticker)$63,285

Asking Price$59,785

Markup-$3,500

Est. Dealer Margin on This Car$2,829

Percentile93% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$2,065

Avg Markup (Explorer)-$3,324

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,461

Price History

Aug 6, 2026$59,285 → $60,285(+$1,000)

Aug 20, 2026$60,285 → $59,785(-$500)

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