Deal Sheet: 2026 Explorer ST

Gwinnett Place Ford · Duluth, GA · VIN: 1FMWK8GC1TGC50096

Negotiation Guide

Opening Offer

$54,016

Fair Price

$55,516

Walk Away Above

$57,458

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,460

Est. Invoice$55,242

Holdback (est.)$1,782

MSRP (Sticker)$59,400

Asking Price$55,900

Markup-$3,500

Est. Dealer Margin on This Car$2,440

Percentile93% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,299

Avg Markup (Explorer)-$3,244

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,117

Price History

Aug 20, 2026$56,400 → $55,900(-$500)

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d