Negotiation Guide
Opening Offer
$56,796
Fair Price
$58,296
Walk Away Above
$60,398
- • Recent buyers paid ~$3,884 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,250
Est. Invoice$58,125
Holdback (est.)$1,875
MSRP (Sticker)$62,500
Asking Price$58,500
Markup-$4,000
Est. Dealer Margin on This Car$2,250
Percentile15% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$1,569
Avg Markup (Explorer)-$3,917
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,893
Price History
Jul 9, 2026$60,500 → $58,000(-$2,500)
Aug 6, 2026$58,000 → $59,000(+$1,000)
Aug 20, 2026$59,000 → $58,500(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d