Deal Sheet: 2026 Explorer ST

Theodore Robins Ford · Costa Mesa, CA · VIN: 1FMWK8GC0TGB70031

Negotiation Guide

Opening Offer

$61,224

Fair Price

$62,724

Walk Away Above

$64,889

• Recent buyers paid ~$3,884 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,350

Est. Invoice$62,361

Holdback (est.)$2,012

MSRP (Sticker)$67,055

Asking Price$63,055

Markup-$4,000

Est. Dealer Margin on This Car$2,706

Percentile15% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,492

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,833

Price History

Jul 4, 2026$65,055 → $64,055(-$1,000)

Jul 9, 2026$64,055 → $62,555(-$1,500)

Aug 6, 2026$62,555 → $63,555(+$1,000)

Aug 20, 2026$63,555 → $63,055(-$500)

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d