Negotiation Guide
Opening Offer
$51,811
Fair Price
$53,311
Walk Away Above
$55,253
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,476
Est. Invoice$53,191
Holdback (est.)$1,716
MSRP (Sticker)$57,195
Asking Price$53,695
Markup-$3,500
Est. Dealer Margin on This Car$2,220
Percentile93% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (Explorer)-$3,317
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Aug 15, 2026$54,195 → $53,695(-$500)
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