Negotiation Guide
Opening Offer
$51,866
Fair Price
$53,366
Walk Away Above
$55,501
- • Recent buyers paid ~$3,884 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,872
Est. Invoice$53,601
Holdback (est.)$1,729
MSRP (Sticker)$57,635
Asking Price$54,135
Markup-$3,500
Est. Dealer Margin on This Car$2,264
Percentile93% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$2,243
Avg Markup (Explorer)-$3,352
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,877
Price History
Jul 9, 2026$56,135 → $53,635(-$2,500)
Aug 6, 2026$53,635 → $54,135(+$500)
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