Negotiation Guide
Opening Offer
$52,171
Fair Price
$53,671
Walk Away Above
$55,613
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,800
Est. Invoice$53,526
Holdback (est.)$1,727
MSRP (Sticker)$57,555
Asking Price$54,055
Markup-$3,500
Est. Dealer Margin on This Car$2,256
Percentile93% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,796
Avg Markup (Explorer)-$3,292
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,824
Price History
Aug 20, 2026$54,555 → $54,055(-$500)
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