Deal Sheet: 2026 Explorer ST

Jarrett-Scott Ford, Inc. · Plant City, FL · VIN: 1FMWK7GC5TGC40228

Negotiation Guide

Opening Offer

$56,296

Fair Price

$57,796

Walk Away Above

$59,738

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,512

Est. Invoice$57,362

Holdback (est.)$1,850

MSRP (Sticker)$61,680

Asking Price$58,180

Markup-$3,500

Est. Dealer Margin on This Car$2,668

Percentile93% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$1,703

Avg Markup (Explorer)-$3,355

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,598

Price History

Aug 6, 2026$57,680 → $58,680(+$1,000)

Aug 20, 2026$58,680 → $58,180(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,69022d