Negotiation Guide
Opening Offer
$51,316
Fair Price
$52,816
Walk Away Above
$54,758
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,030
Est. Invoice$52,731
Holdback (est.)$1,701
MSRP (Sticker)$56,700
Asking Price$53,200
Markup-$3,500
Est. Dealer Margin on This Car$2,170
Percentile93% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory803 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (Explorer)-$3,344
% Below MSRP82%
Avg Days to Sell32 days
Avg Sold Markup-$574
Price History
Aug 6, 2026$52,700 → $53,700(+$1,000)
Aug 20, 2026$53,700 → $53,200(-$500)
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