Deal Sheet: 2026 Explorer ST

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FMWK7GC4TGC38342

Negotiation Guide

Opening Offer

$51,316

Fair Price

$52,816

Walk Away Above

$54,758

• Recent buyers paid ~$3,884 below MSRP

Price Breakdown

Est. Dealer Cost$51,030

Est. Invoice$52,731

Holdback (est.)$1,701

MSRP (Sticker)$56,700

Asking Price$53,200

Markup-$3,500

Est. Dealer Margin on This Car$2,170

Percentile93% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$1,873

Avg Markup (Explorer)-$3,408

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,606

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d