Negotiation Guide
Opening Offer
$52,956
Fair Price
$54,456
Walk Away Above
$56,398
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,506
Est. Invoice$54,256
Holdback (est.)$1,750
MSRP (Sticker)$58,340
Asking Price$54,840
Markup-$3,500
Est. Dealer Margin on This Car$2,334
Percentile93% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory182 vehicles
Avg Markup (All Models)-$2,676
Avg Markup (Explorer)-$3,475
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,074
Price History
Aug 20, 2026$55,340 → $54,840(-$500)
Cheaper Explorer ST Inventory
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