This Is Already a Great Deal
Opening Offer
$52,745
Asking Price
$54,050
Max Price
$54,050
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $116 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,245
Est. Invoice$53,987
Holdback (est.)$1,742
MSRP (Sticker)$58,050
Asking Price$54,050
Markup-$4,000
Est. Dealer Margin on This Car$1,805
Percentile15% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$2,551
Avg Markup (Explorer)-$3,667
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,107
Price History
Aug 20, 2026$54,550 → $54,050(-$500)
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