Deal Sheet: 2026 Explorer ST

Benson Ford, Inc. · Easley, SC · VIN: 1FMWK7GC3TGC42835

Negotiation Guide

Opening Offer

$53,611

Fair Price

$55,111

Walk Away Above

$57,053

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,096

Est. Invoice$54,865

Holdback (est.)$1,770

MSRP (Sticker)$58,995

Asking Price$55,495

Markup-$3,500

Est. Dealer Margin on This Car$2,400

Percentile93% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$1,617

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,533

Price History

Aug 6, 2026$54,995 → $55,995(+$1,000)

Aug 20, 2026$55,995 → $55,495(-$500)

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