Deal Sheet: 2026 Explorer ST

Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FMWK7GC2TGC16324

Negotiation Guide

Opening Offer

$54,656

Fair Price

$56,156

Walk Away Above

$58,098

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,036

Est. Invoice$55,837

Holdback (est.)$1,801

MSRP (Sticker)$60,040

Asking Price$56,540

Markup-$3,500

Est. Dealer Margin on This Car$2,504

Percentile93% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$1,949

Avg Markup (Explorer)-$3,125

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,035

Price History

Aug 20, 2026$57,040 → $56,540(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,68010d

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-$4,000$61,13010d

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Fremont Motor RivertonRiverton, WY

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Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

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-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d