Deal Sheet: 2026 Explorer ST

Hull Dobbs Ford · Birmingham, AL · VIN: 1FMWK7GC2TGB83373

Negotiation Guide

Opening Offer

$53,019

Fair Price

$54,519

Walk Away Above

$56,657

• Recent buyers paid ~$3,884 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,916

Est. Invoice$54,679

Holdback (est.)$1,764

MSRP (Sticker)$58,795

Asking Price$55,295

Markup-$3,500

Est. Dealer Margin on This Car$2,380

Percentile93% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,292

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,401

Price History

Jul 9, 2026$57,045 → $54,795(-$2,250)

Aug 6, 2026$54,795 → $55,795(+$1,000)

Aug 20, 2026$55,795 → $55,295(-$500)

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d