Deal Sheet: 2026 Explorer ST

Courtesy Ford, Inc. · Conyers, GA · VIN: 1FMWK7GC2TGB53886

Negotiation Guide

Opening Offer

$51,787

Fair Price

$53,287

Walk Away Above

$55,421

• Recent buyers paid ~$3,884 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,800

Est. Invoice$53,526

Holdback (est.)$1,727

MSRP (Sticker)$57,555

Asking Price$54,055

Markup-$3,500

Est. Dealer Margin on This Car$2,256

Percentile93% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$1,724

Avg Markup (Explorer)-$3,488

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,634

Price History

Jul 9, 2026$55,805 → $53,555(-$2,250)

Jul 16, 2026$53,555 → $56,555(+$3,000)

Aug 6, 2026$56,555 → $54,555(-$2,000)

Aug 20, 2026$54,555 → $54,055(-$500)

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d