Negotiation Guide
Opening Offer
$51,524
Fair Price
$53,024
Walk Away Above
$55,157
- • Recent buyers paid ~$3,884 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,561
Est. Invoice$53,280
Holdback (est.)$1,719
MSRP (Sticker)$57,290
Asking Price$53,790
Markup-$3,500
Est. Dealer Margin on This Car$2,229
Percentile93% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$2,243
Avg Markup (Explorer)-$3,352
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,877
Price History
Jul 11, 2026$55,790 → $53,290(-$2,500)
Aug 6, 2026$53,290 → $53,790(+$500)
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