Deal Sheet: 2026 Explorer ST

Alexander Ford, Inc. · Boaz, AL · VIN: 1FMWK7GC1TGB97989

Negotiation Guide

Opening Offer

$55,751

Fair Price

$57,251

Walk Away Above

$59,193

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,022

Est. Invoice$56,856

Holdback (est.)$1,834

MSRP (Sticker)$61,135

Asking Price$57,635

Markup-$3,500

Est. Dealer Margin on This Car$2,614

Percentile93% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,329

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,792

Price History

Aug 20, 2026$58,135 → $57,635(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d