Deal Sheet: 2026 Explorer ST

Conway Ford, Inc. · Conway, SC · VIN: 1FMWK7GC0TGB45317

Negotiation Guide

Opening Offer

$53,312

Fair Price

$54,812

Walk Away Above

$56,951

• Recent buyers paid ~$3,884 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,181

Est. Invoice$54,954

Holdback (est.)$1,773

MSRP (Sticker)$59,090

Asking Price$55,590

Markup-$3,500

Est. Dealer Margin on This Car$2,409

Percentile93% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (Explorer)-$3,556

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,420

Price History

Jul 9, 2026$58,090 → $55,090(-$3,000)

Aug 6, 2026$55,090 → $56,090(+$1,000)

Aug 20, 2026$56,090 → $55,590(-$500)

Cheaper Explorer ST Inventory

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,68010d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,13010d

Huntington Beach FordHuntington Beach, CA

-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d