Negotiation Guide
Opening Offer
$48,503
Fair Price
$50,003
Walk Away Above
$52,207
- • Recent buyers paid ~$4,088 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,969
Est. Invoice$50,601
Holdback (est.)$1,632
MSRP (Sticker)$54,410
Asking Price$50,910
Markup-$3,500
Est. Dealer Margin on This Car$1,941
Percentile35% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$2,302
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,458
Price History
Jul 9, 2026$52,910 → $49,910(-$3,000)
Aug 6, 2026$49,910 → $50,910(+$1,000)
Cheaper Explorer ST-Line Inventory
Long-Lewis of HooverHoover, AL
-$4,000$47,15039d
Bob Thomas Ford, Inc.Hamden, CT
-$3,500$47,7450d
Emerling Ford, Inc.Springville, NY
-$3,500$46,8400d
City World FordBronx, NY
-$3,500$47,7450d
All American Ford of ParamusParamus, NJ
-$3,500$51,9000d
Tasca Ford YonkersYonkers, NY
-$3,500$47,7450d
Dana FordStaten Island, NY
-$3,500$51,4050d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$3,500$50,4100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$50,5100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$51,0050d