Negotiation Guide
Opening Offer
$49,017
Fair Price
$50,517
Walk Away Above
$52,561
- • Recent buyers paid ~$4,088 below MSRP
Price Breakdown
Est. Dealer Cost$49,145
Est. Invoice$50,783
Holdback (est.)$1,638
MSRP (Sticker)$54,605
Asking Price$51,105
Markup-$3,500
Est. Dealer Margin on This Car$1,961
Percentile35% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$2,171
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,679
Cheaper Explorer ST-Line Inventory
Long-Lewis of HooverHoover, AL
-$4,000$47,15039d
Bob Thomas Ford, Inc.Hamden, CT
-$3,500$47,7450d
Emerling Ford, Inc.Springville, NY
-$3,500$46,8400d
City World FordBronx, NY
-$3,500$47,7450d
All American Ford of ParamusParamus, NJ
-$3,500$51,9000d
Tasca Ford YonkersYonkers, NY
-$3,500$47,7450d
Dana FordStaten Island, NY
-$3,500$51,4050d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$3,500$50,4100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$50,5100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$51,0050d