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Deal Sheet: 2026 Explorer ST-Line

Pennyrile Ford · Hopkinsville, KY · VIN: 1FMUK8KH6TGC29917

Negotiation Guide

Opening Offer
$48,967
Fair Price
$50,467
Walk Away Above
$52,511
  • Recent buyers paid ~$4,088 below MSRP

Price Breakdown

Est. Dealer Cost$49,100
Est. Invoice$50,736
Holdback (est.)$1,637
MSRP (Sticker)$54,555
Asking Price$51,055
Markup-$3,500
Est. Dealer Margin on This Car$1,956
Percentile35% of inventory is priced lower
Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory65 vehicles
Avg Markup (All Models)-$2,154
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,970

Price History

Aug 6, 2026$50,055$51,055(+$1,000)