Deal Sheet: 2026 Explorer ST-Line

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FMUK8KH2TGC43023

Negotiation Guide

Opening Offer

$47,397

Fair Price

$48,897

Walk Away Above

$50,941

• Recent buyers paid ~$4,088 below MSRP

Price Breakdown

Est. Dealer Cost$47,687

Est. Invoice$49,276

Holdback (est.)$1,590

MSRP (Sticker)$52,985

Asking Price$49,485

Markup-$3,500

Est. Dealer Margin on This Car$1,799

Percentile35% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2955

Avg Markup-$4,088

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,902

Cheaper Explorer ST-Line Inventory

Long-Lewis of HooverHoover, AL

-$4,000$47,15039d

Bob Thomas Ford, Inc.Hamden, CT

-$3,500$47,7450d

Emerling Ford, Inc.Springville, NY

-$3,500$46,8400d

City World FordBronx, NY

-$3,500$47,7450d

All American Ford of ParamusParamus, NJ

-$3,500$51,9000d

Tasca Ford YonkersYonkers, NY

-$3,500$47,7450d

Dana FordStaten Island, NY

-$3,500$51,4050d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$3,500$50,4100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$50,5100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$51,0050d