Negotiation Guide
Opening Offer
$47,497
Fair Price
$48,997
Walk Away Above
$51,041
- • Recent buyers paid ~$4,088 below MSRP
Price Breakdown
Est. Dealer Cost$47,777
Est. Invoice$49,369
Holdback (est.)$1,593
MSRP (Sticker)$53,085
Asking Price$49,585
Markup-$3,500
Est. Dealer Margin on This Car$1,809
Percentile35% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Cheaper Explorer ST-Line Inventory
Long-Lewis of HooverHoover, AL
-$4,000$47,15039d
Bob Thomas Ford, Inc.Hamden, CT
-$3,500$47,7450d
Emerling Ford, Inc.Springville, NY
-$3,500$46,8400d
City World FordBronx, NY
-$3,500$47,7450d
All American Ford of ParamusParamus, NJ
-$3,500$51,9000d
Tasca Ford YonkersYonkers, NY
-$3,500$47,7450d
Dana FordStaten Island, NY
-$3,500$51,4050d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$3,500$50,4100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$50,5100d
Ford of MurfreesboroMurfreesboro, TN
-$3,500$51,0050d