Deal Sheet: 2026 Explorer ST-Line

Simmons Rockwell Ford, Inc. · Hornell, NY · VIN: 1FMUK8KH0TGC18119

Negotiation Guide

Opening Offer

$44,352

Fair Price

$45,852

Walk Away Above

$47,896

• Recent buyers paid ~$4,088 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,946

Est. Invoice$46,444

Holdback (est.)$1,498

MSRP (Sticker)$49,940

Asking Price$46,440

Markup-$3,500

Est. Dealer Margin on This Car$1,494

Percentile35% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2955

Avg Markup-$4,088

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$2,194

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,734

Price History

Jul 9, 2026$48,940 → $45,440(-$3,500)

Jul 16, 2026$45,440 → $45,940(+$500)

Aug 6, 2026$45,940 → $46,440(+$500)

Cheaper Explorer ST-Line Inventory

Long-Lewis of HooverHoover, AL

-$4,000$47,15039d

Bob Thomas Ford, Inc.Hamden, CT

-$3,500$47,7450d

Emerling Ford, Inc.Springville, NY

-$3,500$46,8400d

City World FordBronx, NY

-$3,500$47,7450d

All American Ford of ParamusParamus, NJ

-$3,500$51,9000d

Tasca Ford YonkersYonkers, NY

-$3,500$47,7450d

Dana FordStaten Island, NY

-$3,500$51,4050d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$3,500$50,4100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$50,5100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$51,0050d