Deal Sheet: 2026 Explorer ST-Line

Steven's Jersey City Ford · Jersey City, NJ · VIN: 1FMUK8KH0TGC02440

Negotiation Guide

Opening Offer

$44,217

Fair Price

$45,717

Walk Away Above

$47,761

• Recent buyers paid ~$4,088 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,825

Est. Invoice$46,319

Holdback (est.)$1,494

MSRP (Sticker)$49,805

Asking Price$46,305

Markup-$3,500

Est. Dealer Margin on This Car$1,481

Percentile35% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2955

Avg Markup-$4,088

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$2,495

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,450

Price History

Jul 9, 2026$48,805 → $45,805(-$3,000)

Aug 6, 2026$45,805 → $46,305(+$500)

Cheaper Explorer ST-Line Inventory

Long-Lewis of HooverHoover, AL

-$4,000$47,15039d

Bob Thomas Ford, Inc.Hamden, CT

-$3,500$47,7450d

Emerling Ford, Inc.Springville, NY

-$3,500$46,8400d

City World FordBronx, NY

-$3,500$47,7450d

All American Ford of ParamusParamus, NJ

-$3,500$51,9000d

Tasca Ford YonkersYonkers, NY

-$3,500$47,7450d

Dana FordStaten Island, NY

-$3,500$51,4050d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$3,500$50,4100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$50,5100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$51,0050d