Deal Sheet: 2026 Explorer Platinum

Hobson Ford · Bedford, IN · VIN: 1FMUK8HHXTGC44167

Negotiation Guide

Opening Offer

$53,107

Fair Price

$54,607

Walk Away Above

$56,501

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,556

Est. Invoice$54,307

Holdback (est.)$1,752

MSRP (Sticker)$58,395

Asking Price$54,895

Markup-$3,500

Est. Dealer Margin on This Car$2,340

Percentile92% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$1,971

Avg Markup (Explorer)-$3,208

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,487

Price History

Aug 6, 2026$54,395 → $55,395(+$1,000)

Aug 20, 2026$55,395 → $54,895(-$500)

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