Deal Sheet: 2026 Explorer Platinum

Eddie Gilstrap Motors, Inc. · Salem, IN · VIN: 1FMUK8HHXTGC13761

Negotiation Guide

Opening Offer

$52,657

Fair Price

$54,157

Walk Away Above

$56,051

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,151

Est. Invoice$53,889

Holdback (est.)$1,738

MSRP (Sticker)$57,945

Asking Price$54,445

Markup-$3,500

Est. Dealer Margin on This Car$2,295

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$2,141

Avg Markup (Explorer)-$3,469

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,518

Price History

Aug 6, 2026$53,945 → $54,945(+$1,000)

Aug 20, 2026$54,945 → $54,445(-$500)

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