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Deal Sheet: 2026 Explorer Platinum
Raceway Ford · Riverside, CA · VIN: 1FMUK8HHXTGB71219
Negotiation Guide
Opening Offer
$51,297
Fair Price
$52,797
Walk Away Above
$55,099
- • Recent buyers paid ~$3,788 below MSRP
- • Sitting 75 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,660
Est. Invoice$53,382
Holdback (est.)$1,722
MSRP (Sticker)$57,400
Asking Price$53,400
Markup-$4,000
Est. Dealer Margin on This Car$1,740
Percentile8% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold858
Avg Markup-$3,788
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$2,731
Avg Markup (Explorer)-$3,875
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,728
Price History
Jul 9, 2026$55,400 → $53,400(-$2,000)
Aug 6, 2026$53,400 → $54,400(+$1,000)
Aug 20, 2026$54,400 → $53,400(-$1,000)
Cheaper Explorer Platinum Inventory
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-$4,000$56,43510d
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-$4,000$50,91010d
Ford of MontebelloMontebello, CA
-$4,000$53,80010d
Lithia Ford of BoiseBoise, ID
-$4,000$55,35022d
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-$4,000$54,74014d
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-$4,000$53,94514d
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-$4,000$55,41014d
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-$4,000$52,70014d
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-$4,000$53,60014d