Deal Sheet: 2026 Explorer Platinum

Bob Ridings Westown Ford, Lincoln · Jacksonville, IL · VIN: 1FMUK8HH9TGC39820

Negotiation Guide

Opening Offer

$53,257

Fair Price

$54,757

Walk Away Above

$56,651

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,691

Est. Invoice$54,447

Holdback (est.)$1,756

MSRP (Sticker)$58,545

Asking Price$55,045

Markup-$3,500

Est. Dealer Margin on This Car$2,355

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$547

Avg Markup (Explorer)-$3,500

% Below MSRP84%

Avg Days to Sell34 days

Avg Sold Markup+$93

Price History

Aug 6, 2026$54,545 → $55,545(+$1,000)

Aug 20, 2026$55,545 → $55,045(-$500)

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