Deal Sheet: 2026 Explorer Platinum

Gorno Bros Inc · Woodhaven, MI · VIN: 1FMUK8HH9TGC32673

Negotiation Guide

Opening Offer

$54,987

Fair Price

$56,487

Walk Away Above

$58,381

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,248

Est. Invoice$56,056

Holdback (est.)$1,808

MSRP (Sticker)$60,275

Asking Price$56,775

Markup-$3,500

Est. Dealer Margin on This Car$2,528

Percentile92% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,899

Avg Markup (Explorer)-$3,268

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,344

Price History

Aug 6, 2026$56,275 → $57,275(+$1,000)

Aug 20, 2026$57,275 → $56,775(-$500)

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