Deal Sheet: 2026 Explorer Platinum

Bob Thomas Ford · Fort Wayne, IN · VIN: 1FMUK8HH9TGC30728

Negotiation Guide

Opening Offer

$55,062

Fair Price

$56,562

Walk Away Above

$58,456

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,315

Est. Invoice$56,126

Holdback (est.)$1,811

MSRP (Sticker)$60,350

Asking Price$56,850

Markup-$3,500

Est. Dealer Margin on This Car$2,535

Percentile92% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$853

Avg Markup (Explorer)-$3,500

% Below MSRP79%

Avg Days to Sell35 days

Avg Sold Markup-$1,296

Price History

Aug 15, 2026$57,350 → $56,850(-$500)

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