Deal Sheet: 2026 Explorer Platinum

Nick Mayer Ford West · Avon Lake, OH · VIN: 1FMUK8HH9TGC30406

Negotiation Guide

Opening Offer

$55,202

Fair Price

$56,702

Walk Away Above

$58,596

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,441

Est. Invoice$56,256

Holdback (est.)$1,815

MSRP (Sticker)$60,490

Asking Price$56,990

Markup-$3,500

Est. Dealer Margin on This Car$2,549

Percentile92% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$2,311

Avg Markup (Explorer)-$3,455

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,338

Price History

Aug 20, 2026$57,490 → $56,990(-$500)

Cheaper Explorer Platinum Inventory

Earnhardt FordChandler, AZ

-$4,000$56,39510d

Oro FordOracle, AZ

-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60014d