Deal Sheet: 2026 Explorer Platinum

Brad Howell, Inc. · Kokomo, IN · VIN: 1FMUK8HH9TGC12245

Negotiation Guide

Opening Offer

$55,502

Fair Price

$57,002

Walk Away Above

$58,896

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,711

Est. Invoice$56,535

Holdback (est.)$1,824

MSRP (Sticker)$60,790

Asking Price$57,290

Markup-$3,500

Est. Dealer Margin on This Car$2,579

Percentile92% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$1,831

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,394

Price History

Aug 6, 2026$56,790 → $57,790(+$1,000)

Aug 20, 2026$57,790 → $57,290(-$500)

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