Deal Sheet: 2026 Explorer Platinum

Reineke Ford, Inc. · Fostoria, OH · VIN: 1FMUK8HH9TGC05912

Negotiation Guide

Opening Offer

$52,407

Fair Price

$53,907

Walk Away Above

$55,801

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,926

Est. Invoice$53,656

Holdback (est.)$1,731

MSRP (Sticker)$57,695

Asking Price$54,195

Markup-$3,500

Est. Dealer Margin on This Car$2,270

Percentile92% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$2,259

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,819

Price History

Aug 15, 2026$54,695 → $54,195(-$500)

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