Deal Sheet: 2026 Explorer Platinum

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FMUK8HH8TGC44250

Negotiation Guide

Opening Offer

$53,057

Fair Price

$54,557

Walk Away Above

$56,451

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,511

Est. Invoice$54,261

Holdback (est.)$1,750

MSRP (Sticker)$58,345

Asking Price$54,845

Markup-$3,500

Est. Dealer Margin on This Car$2,335

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,985

Avg Markup (Explorer)-$2,790

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,597

Price History

Aug 6, 2026$54,345 → $55,345(+$1,000)

Aug 20, 2026$55,345 → $54,845(-$500)

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