Deal Sheet: 2026 Explorer Platinum

Heller Ford Sales Inc · El Paso, IL · VIN: 1FMUK8HH8TGC05951

Negotiation Guide

Opening Offer

$52,312

Fair Price

$53,812

Walk Away Above

$55,706

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,840

Est. Invoice$53,568

Holdback (est.)$1,728

MSRP (Sticker)$57,600

Asking Price$54,100

Markup-$3,500

Est. Dealer Margin on This Car$2,260

Percentile92% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,264

Avg Markup (Explorer)-$3,464

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,841

Price History

Aug 15, 2026$54,600 → $54,100(-$500)

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-$4,000$56,43510d

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-$4,000$55,35022d

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-$4,000$53,94514d

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