Deal Sheet: 2026 Explorer Platinum

Willowbrook Ford, Inc. · Willowbrook, IL · VIN: 1FMUK8HH8TGB44262

Negotiation Guide

Opening Offer

$53,954

Fair Price

$55,454

Walk Away Above

$57,775

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,086

Est. Invoice$55,888

Holdback (est.)$1,803

MSRP (Sticker)$60,095

Asking Price$56,595

Markup-$3,500

Est. Dealer Margin on This Car$2,510

Percentile92% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$1,670

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,941

Price History

Jul 9, 2026$59,095 → $56,095(-$3,000)

Aug 6, 2026$56,095 → $57,095(+$1,000)

Aug 20, 2026$57,095 → $56,595(-$500)

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