Deal Sheet: 2026 Explorer Platinum

O'Brien Ford · Shelbyville, KY · VIN: 1FMUK8HH7TGC30145

Negotiation Guide

Opening Offer

$54,917

Fair Price

$56,417

Walk Away Above

$58,311

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,185

Est. Invoice$55,991

Holdback (est.)$1,806

MSRP (Sticker)$60,205

Asking Price$56,705

Markup-$3,500

Est. Dealer Margin on This Car$2,521

Percentile92% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$2,179

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,898

Price History

Aug 20, 2026$57,205 → $56,705(-$500)

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