Deal Sheet: 2026 Explorer Platinum

Pennyrile Ford · Hopkinsville, KY · VIN: 1FMUK8HH6TGC49026

Negotiation Guide

Opening Offer

$54,212

Fair Price

$55,712

Walk Away Above

$57,606

• Recent buyers paid ~$3,788 below MSRP

Price Breakdown

Est. Dealer Cost$53,550

Est. Invoice$55,335

Holdback (est.)$1,785

MSRP (Sticker)$59,500

Asking Price$56,000

Markup-$3,500

Est. Dealer Margin on This Car$2,450

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$1,969

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,991

Price History

Aug 6, 2026$55,000 → $56,000(+$1,000)

Cheaper Explorer Platinum Inventory

Earnhardt FordChandler, AZ

-$4,000$56,39510d

Oro FordOracle, AZ

-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60014d