Deal Sheet: 2026 Explorer Platinum

Greenwood Ford · Bowling Green, KY · VIN: 1FMUK8HH6TGC39175

Negotiation Guide

Opening Offer

$52,512

Fair Price

$54,012

Walk Away Above

$55,906

• Recent buyers paid ~$3,788 below MSRP

Price Breakdown

Est. Dealer Cost$52,020

Est. Invoice$53,754

Holdback (est.)$1,734

MSRP (Sticker)$57,800

Asking Price$54,300

Markup-$3,500

Est. Dealer Margin on This Car$2,280

Percentile92% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$529

Avg Markup (Explorer)-$3,500

% Below MSRP74%

Avg Days to Sell36 days

Avg Sold Markup-$844

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