Deal Sheet: 2026 Explorer Platinum

Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FMUK8HH6TGB89538

Negotiation Guide

Opening Offer

$53,220

Fair Price

$54,720

Walk Away Above

$57,035

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,415

Est. Invoice$55,196

Holdback (est.)$1,781

MSRP (Sticker)$59,350

Asking Price$55,350

Markup-$4,000

Est. Dealer Margin on This Car$1,935

Percentile8% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory353 vehicles

Avg Markup (All Models)-$2,098

Avg Markup (Explorer)-$3,967

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,531

Price History

Jul 9, 2026$57,350 → $54,850(-$2,500)

Aug 6, 2026$54,850 → $55,850(+$1,000)

Aug 20, 2026$55,850 → $55,350(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$56,39510d

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-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

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-$4,000$53,60014d